Real running. Running while strapped to a tiny, screaming, diaper-clad kettlebell.

What happens when a rogue desert race becomes too powerful for the beverage industry to ignore? You get Big Water—the overlords of bottled plastic—doing everything they can to shut it down before it overflows.

Why Would Big Water Target the Showdown?

Because canned water is winning. The rise of Liquid Daddy, proves that people crave sustainability and something real. But Big Water still profits off addiction—to plastic, to sugar, and a dying system.

A desert race fueled by independent brands and controlled chaos is a threat they can’t afford.

How Would They Sabotage It?

1. Buying Out Key Players

What if Andy, Hazel, or even Surfing Ruined My Life suddenly got a multi-million-dollar offer to back out? Everyone has a price, and Big Water pays in billions.

2. Bribing the Desert Itself

Flood the course with plastic bottles, fake water shortages, or a staged “emergency” that makes it seem like the event is too reckless to continue. If the desert gets blamed, the race gets banned.

3. Corporate Takeover

The worst-case scenario: Big Water doesn’t stop the race—they buy it. They swoop in, slap their logo on it, water it down (literally), and turn it into another soulless corporate spectacle. The Annual Superstition Showdown, Presented by Dasani—a nightmare we can’t let happen.

What Happens Next?

We don’t play by Big Water’s rules.